中文
Consumption Upgrade and Overall Improvement in Consumer Lifestyles
Driven by a new round of consumption upgrade, home appliance consumption has gradually shifted the focus from function to quality. Aesthetic look, product series, smart interconnectivity have become an essential part of quality consumption.
According to the New Trend of Chinese Family Home Products Consumption in 2022 released by haohaozhu.cn, a home decoration consumption and exchange platform in China, "player’s way of thinking" represents a tremendous change in the concept of home furnishings among Chinese consumers.
The Gen Z consumers regard home as a product, which can constantly evolve to adapt to their personalized lifestyles as they grow up.
The world-renowned architect Kengo Kuma remarked,
“as society is constantly developing and innovating, residence is no longer just a place to live in.” It has been bestowed a variety of functions such as working and partying.
As a starting point and ending point of home decoration upgrade, switch panels play an important role in everyday life. Meanwhile, the continuous improvement in living space has posed new requirements and challenges for the design of switch panels. However, when people set out upgrading switch panels and smart devices for their homes, more often than not, they have to buy one product here and another product there, which has made the replacement, upgrade, purchase, use, and aftersales service more costly and less convenient. Naturally, more and more consumers are looking forward to a systematic, all-scenario, and one-stop solution for the switch panel upgrade.
Seek a Breakthrough and Address the Critical Challenges in the Industry
On the one hand, integrated, intelligent, and systematic solution has become an important trend in the field of home appliances. On the other hand, switches and sockets are small and yet complex gadgets. It is very difficult to integrate switch, socket, temperature control, and many other functions into one product series while keeping consistent appearance design and making sure they blend into the space. In other words, switch and socket manufacturers are facing huge challenges in consistent visual look, reliable product performance, and satisfactory services.
In response, a large number of manufacturers of low-priced products have fallen in the pitfalls of red ocean competition while others have expanded into the market of smart switches without getting fully prepared for it, which has given rise to poor quality, product homogenization, and many other problems in the industry. As it turns out, switches and sockets have reached a critical point for reform and change. History has proved once and again that the conflict of an era usually needs to be resolved from a forward-looking and prophetic perspective. For example, Apple unleased the smartphone revolution. Tesla reshaped the automotive industry. Industry leaders like them are always able to take advantage of the most critical challenge to promote the development and transformation of the industry.
Simon, the initiator of the concept of all-in-one switch panel, has been innovating in the forefront of the industry and evolved into an industry leader. Drawing on its centenary manufacturing expertise, Simon has developed a systematic competitive edge and made consistent effort to promote the development of the industry.
There is no shortcut to a breakthrough. Simon has deepened research in the key area and unexplored area of switches and sockets, turned pressure into driving force for innovation, and sought to blaze a trail through leading-edge technology. Based on an extensive market survey and an in-depth software and hardware design and R & D, Simon has adopted the forward design approach to develop a new switch series - Simon M7 Series, an all-scenario electronic and intelligent product series that enables Simon to achieve a breakthrough in the high-end market.
As the name suggests, forward design is the opposite of inverse design. Instead of copying or imitating the existing products, it involves independent innovation for sophisticated products and solutions.
A Combo of Extension and Simplification
The design of Simon M7 Series is underlined by the future AIoT scenes. During the design process, Simon placed less emphasis on the functionality of traditional switches and greater emphasis on the emerging smart and electronic devices. On this basis, Simon has set the direction of R & D for the new product series: extension and simplification. The two concepts may look contradictory but actually embody Simon’s careful consideration of every aspect. To cover a full range of scenarios, the scope of devices is broadened as much as possible. Meanwhile, the number of devices that users need to install is minimized to simplify the process for users while satisfying the requirements of the scenarios.
Extend the Boundary of Life
Switches and sockets are essential gadgets for a home which serve the purpose of integrating environmental control equipment, wireless networks, security monitoring, voice and other interactive devices in the home. Switch panel plays a pivotal role in connecting the wireless communication network and the power supply network, two of the most important networks for a home. The more devices and systems a switch panel is connected to, the faster the switch market will grow.
Simon M7 Series meets users’ real needs and embraces great growth potential. This collection consists of a number of innovative items such as the fully flat floor lamps, five-hole floor lamps, Type A+C fast charging sockets (65W), smart two-in-one switch panels, eight-digit intelligent scene switches, and all-in-one intelligent temperature control. The integrated electronic and intelligent products in Simon M7 Series allow users to spare more time exploring a more efficient and stylish life experience.
Minimalistic Lifestyle
Simon believes that user experience is the most fundamental driving force for innovation. With the emergence of smart space and scenario-based homelife, we have been using an increasing number of devices and tackling an increasing number of scenes. As a result, we have to place more and more control panels, sockets, and many other necessary devices in one space.
Simon M7 Series represents an extensive restructuring of SKU from the perspective of space design aesthetics and solution cost. Instead of seeking functional integration like many other manufacturers do, Simon develops a set of experience integration solutions and adopts a forward design approach that takes into account general application scenarios, HVAC control, electronic connection, WIFI connection, comfortable living and many other scenarios at the very beginning of the design process to present a comprehensive collection with a full range of products. Most of the places for installation require no more than three 1*86 or 2*86 panels, which are enough for a smart home and allow its inhabitants to make the best use of a space and experience more efficient and simple home device control.
A First-of-its-kind Innovation Unfolds Infinite Possibilities for the Future
Since the very beginning, Simon M7 Series have been defined on the basis of AIoT scenes. It is a revolutionary product platform and a noted landmark in CMF design for all-scenario switch and socket product series and product development for electronic and smart products.
From the initiation of the new concept of all-in-one switch panel to the rollout of all-scenario ultra-thin product series, Simon’s shift of focus signals a change in the switch industry: A brand new concept of device connectivity has taken shape and replaced the traditional home space arrangement. Based on a thorough understanding of the scenarios in a home, Simon bestows M7 Series new features and achieves seamless integration of wall art, efficient control, and smart home experience.
Simon M7 Series, an epoch-making innovation in the field of high-end switch panels that bring together a full range of scenarios, ultra-thinness, product series, and many other bold attempts, has transformed the market from products to scenes to solutions with its novel concept. The M7 Series represents Simon’s further expansion and optimization in the high-end smart ecosystem and also ushers the switch industry into a new development cycle with scenario-based solutions and product series at the core.
In the future, Simon will remain committed to the corporate social responsibility and mission and continue to drive the evolution of lifestyle, draw on the successful experience of M7, and build a new momentum for the development of the switch and socket industry.
