On June 8, the Simon 2023 Flagship Launch Conference on the theme of “Break new ground” was solemnly held at the venue of the Design Shanghai 2023 - "Guests Talk" Forum. Two strategic products - Simon M7 full-scene ultra-thin switch series and ProtoPixel interactive lighting control platform made their debut, which were the new presentation of Simon in the field of space smart interaction and also another innovative initiative of Simon leading the industry and unveiling the future.

At the Launch Conference Site

By focusing on the strategic new products of Simon China and even the Group, this launch event was highly emphasized by the Company and even the entire society. Mr. Zhang Renyu, General Manager of Simon China, Mr. Jiao Long, Simon Innovation Director & Vice President and Director of R&D and Innovation Center of Simon Asia Pacific, and Mr. Sebastian, Founder and CEO of ProtoPixel, personally attended the conference to assist in the launch ceremony. In addition, many dealers, partners and designers came to witness the highlights of the event. The launch was simultaneously lived online through Simon Electric's official Tiktok Account and Channel.

At the Launch Conference Site

At the launch conference site, Mr. Zhang Renyu, General Manager of Simon China, first delivered a speech, sharing Simon's understanding of the changes in the living space scenes with the guests, and further expressed Simon's determination and confidence in the smart space development field. He stated that as one of the creators in the industry, Simon has planned its products from a "full-scene" perspective, refining each possible scene in the future life, expecting to bring the best products and the best spatial experience to Chinese consumers.

Mr. Zhang Renyu, General Manager of Simon China Was Sharing at the Site

Design Shanghai 2023 - Simon Booth - M7 Series

In their appearance, the M7 series continue the classic minimalist style of Simon switches, projecting their versatile and slim features. In addition, they realized multiple-scene interaction, further expanding the possibilities of the wall switches in the smart operation and control field, with rich sets and high integration level.

Mr. Li Shengsheng, Switch Intelligence Corporate Planning Manager of Simon China, Is Delivering a Speech about the New Products at the Site

The ProtoPixel interactive lighting control platform is Simon's latest interpretation of the focus on lighting and lighting control+ and the lighting philosophy of "Scene from Lighting".

Mr. Jiao Long, Simon Innovation Director & Vice President and Director of R&D and Innovation Center of Simon Asia Pacific, Was Introducing ProtoPixel

ProtoPixel breaks through the limits of traditional light control, using the smallest unit of "Pixel" as the display unit, supporting custom editing and multiple dynamic interaction modes, and with the Spaces mobile APP, easily completes lighting interaction, achieving unlimited creativity, and fast & efficient lighting customization effects. Make interaction under control, with immersive lighting interaction highlighted. What you see is what you get.

Mr. Sebastian, Founder and CEO of ProtoPixel, Was Sharing Cases

This Simon launch conference focuses on the theme of " Break new ground ". The launch of two heavyweight new products - M7 and ProtoPixel, further highlights Simon's new concepts and results in the spatial smart interaction field.The digital technology is reshaping human’s spatial experience. The full-house smart enjoyment era comes. 

At the event site, in addition to these two major heavyweight new products, Simon also releases the concept of Simon's full-house smart enjoyment, including its product solution concept and its terminal implementation.

Mr. Zhao Jiajun, Promotion and Planning Manager of Lighting Appliances Division, Simon China, Was Releasing the Full-house Smart Enjoyment.

The spatial interaction will be an important topic in the smart era. Bringing Smart into our life and making Space closer to us will be Simon's relentless pursuit in the future. With a century manufacturing gene impacting the smart technology wave, Simon insists on emotional space interaction with warmth, making the space boundless and enjoying what you imagine.

From June 9th to June 11th, during the Design Shanghai, Simon will continue to take you to the Cloud exhibition through live streaming. Here, not only can you see the 2023 flagship products - M7 and ProtoPixel, but there are also more exciting things waiting for you to discover!