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Simon DreamWorks 2.0’s Grand Opening Will Start A New Level of Smart Beauty in the Future

In July, during a hot summer, Simon DreamWorks 2.0 Exhibition Hall opened as scheduled, gathering all eager eyes. The brand-new, upgraded DreamWorks 2.0 covers an area of nearly 2000 m2, including 9 sections such as the audio-visual experience zone, wall art appreciation zone, architectural art lighting display zone, product solution zone, live-action experience zone and product display zone, which can showcase all kinds of products and display the interactive experiences of all scenes in one room, instantly transforming into a stunning fashion show through the alternating light and shadow.



Wall art touches the heart


Wander the wall art gallery to fully perceive the uniqueness of Simon’s switch design. Craft, touch, interaction…various art symbols of different dimensions have clearly built Simon’s understanding of aesthetic design and technological innovation, sublimating a small switch to a higher level and bringing the audience a design concept beyond popular trends.



The balance between aesthetics and comfort is realized when texture is captured by sense and craft is touched by mind. In the product display zone, countless classic or novel product series are arranged to fully show the beauty of switch plate craft and tacitly convey Simon’s design and innovation power: S20 waltz highlight toggle switch, E6 Mix’s bold and classic design of color contrast, M6 CMF innovative switch’s diverse beauty...all of which give people a fresh and new visual experience.



The language of light rhymes, which generates environment.

In Simon’s understanding, light and shadow always have the best supporting roles in building spaces. Fluvia architectural art lighting series, which have abandoned unnecessary details and simplified complicated lines, present the stunning beauty of a minimalist appearance with self-carving like art and smart functional design, becoming the punchline in the lighting environment, and creating an elegant connection of light and space.


Wander through the live-action experience zone to explore the new trend of lighting design with the rhythm of light and shadow. Focusing on the new expression of living and office spaces, Simon creates three-dimensional lighting using lighting products without main lights, which foregrounds artistic atmosphere and makes the space more modern; meanwhile, the rhythmic lighting is smartly used in a more natural and healthier way to create a more gentle and comfortable lighting experience, which shows Simon’s brand thinking of returning to a people-oriented life.



Live a smart life and enjoy what you want


As smart technology is rapidly changing the world, the relationship between man and space is under redefinition. Simon has always embraced changes positively and contributed to providing smarter solutions to the space. Simon DreamWorks 2.0 adds live-action experience zones like new smart mansions, hotels and office spaces, showing many intelligent systems such as Simon Smart, Simon Link, Simon Bus and so on, focusing on three fields including lighting, environment and sunshade, which brings more convenient intelligent solutions to the space in a well-rounded way, and sets a new ideal paradigm for the smart life in the future.



Simon has been pursuing a convenient, leisurely and warm smart life, which shouldn’t be complicated or shouldn’t “stand high.” Simon Smart’s careful design can be seen everywhere in the product solution zone and live-action experience zone. A smart device is not just a single control device here. Relying on the comprehensive intelligent ecology, it can enable each user to closely feel the wisdom of prospect, so that the future can reach the present.



Simon DreamWorks 2.0 Exhibition Hall will bring you an immersive journey of brand experience in the name of inspiration and creativity.


Simon西蒙电气
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